The Yorkie as a commercial venture, identify possible advertisers and best income models. During week fives session we looked at income models used by magazines to gain revenue through advertisements. These different methods are: Display advertising Classified advertising – selling within the magazine Native advertising/ advertorial Branded media – sponsored content Online programmatic ads External/…Continue reading Magazine project: Blog task 5
Month: October 2018
Magazine project: Blog task 4
Reflecting and evaluating so far. During this weeks session we started discussing our feature story ideas with Robyn. Up to this point, we were having lectures demonstrating how to write feature stories and develop them into good, well told and interesting stories. When looking for story ideas, I initially looked through what was happening around…Continue reading Magazine project: Blog task 4
Magazine project: Blog task 3
“Find out how and why magazines carry out a SWOT analysis. Carry out your own SWOT analysis for The Yorkie magazine to identify strengths and weaknesses, opportunities and threats.” What is a SWOT analysis: “a study undertaken by an organization to identify its internal strengths and weaknesses, as well as its external opportunities and…Continue reading Magazine project: Blog task 3
Magazine project: Blog task 2
Yorkie Reader Profile Research: Population – The population in York, according to the 2011 consensus, is 198,051 people. Ethnicity: York Local Authority compared 2011 UK census York[1] Yorkshire and the Humber[86] England[87] Total population 198,051 5,283,733 53,012,456 White 94.3% 88.8% 85.4% Mixed 1.2% 1.6% 2.3% Asian 3.4% 7.3% 7.8% Black 0.6% 1.5% 3.5% Other 0.5%…Continue reading Magazine project: Blog task 2
Magazine project: Blog task 1
“Magazines are the most successful media format ever to have existed” – Bring the history of magazines up to date. For a long time magazines were understood to be a very successful medium and one that was around to stay, however the rise of the internet and digital media appears to have taken its toll…Continue reading Magazine project: Blog task 1