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CONSUMER NEEDS The gender shift mega trend is addressing consumers’ needs at individual levels, addressing the desire for fluidity, uniqueness and self-expression as consumers find their sense of self. A key dimension of the mega trend, as shown on the map, is the ungendered lifestyle.  TREND DRIVERS The main driver Read more…

CONSUMER NEEDS As shown by the mega trend map, created by the German Future Institute, the sustainability mega trend is addressing customers neo ecological needs and desires. Consumers are increasingly requiring spaces and environments in which they can behave ethically. A key dimension of the sustainability trend is the sharing Read more…