This is an introduction page to my 3 blogs on campaigns within fashion that have emphasised and improved the brands message and values. The campaigns looked at will be Black Lives Matter, Gender Fluidity and Sustainable Fashion.
The focus of the campaigns is to recognise the images and words employed by the brands as well as the platforms utilised to create visual and verbal narratives to persuade their consumer base. I will focus on the value these promotional campaigns offer to the brands and their consumers, alongside any limitations.
(Patagonia, 2011)
(Adidas, 2020)
(Hypebeast, 2020)