Plain Shirts/Blouses will be com outdated when looking on other competitors’ websites we found that majority of the shirts/blouses had some kind of texture, ruffles, ties etc. This is something that Arket lacks.
Fancy Fabrics is a more tactical indulgence. More premium, ties option 1 and 2 together
Arkets prints/patterns are very plain and block colours, when looking at competitors there was pops of colours and printer shirts/blouses. According to WGSN this is a trend for autumn 20/21 so Arket should interpret some kind of colour or print into a new collection.
Arket are reasonably priced against competitors, COS, Whistles and Massimo Dutti. They stock the basic colours that are popular and most products we found were made out of organic cotton which from a sustainability perspective is an advantage for Arket against competitors for example Massimo Dutti who use a mixture of fabrics.