Is this the Era of Ethics? Ethical consideration has turned out to be a significant consideration for individuals in the modern society. Awareness about the ecological effect of mass consumerism, consistently changing demands in fashion, and throwaway pattern of the…
Blog-4:Consumer Perspective
How are Luxury Customers Different from Other Customers? There is no denial in the fact that the needs of luxury brand customers are considerably different than traditional customer. With more availability of resources and less availability of time than average…
Blog-3:Business Perspective
The fundamental issue in presenting a unique experience is that it does not surprise the customers after the overall experience is cherished in the first time. Therefore, luxury brands have to maintain consistency in creating new experiences for attaining absolute…
Blog-1:Business Perspective
What is the difference between Monoculturalism and Multiculturalism? Multiculturalism is defined as social the trend under which different cultural backgrounds are simultaneously included, accommodated and tolerates. Such trends are supported by institutional legislations for respecting additional cultural values. Some examples…
Blog-6:Consumer Perspective
Since the last 20 years, ethically affected consumer behaviours and ecological concerns are transforming the industry of luxury brands. For such strong brands, perceiving environmental and social responsibility is being highly strategically prioritized. For the millennial group of innovative entrepreneurs,…
Blog-2:Consumer Perspective
Multiculturalism among Millennials The past generations were more inclined towards monoculturalism. However, in the current society, the undeniable impact of the boomerang generation cannot be ignored. They have forced several global industries to initiate massive changes in their business operations…