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Currently 63% of global consumers believe brands that represent the world’s diversity are more authentic (Microsoft, 2020).

This assignment will look at 3 campaigns in the fashion industry and critically evaluate them. Giving an insight into the ins and out of the organisations and their campaigns that have launched in the past two years.

As a communication medium advertising can function to:

1.Contribute to the brand image

2.Reflect and aspire to consumer self-concepts

3.Reflect social change

4.Perform communications objectives

5.Create a story for the brand (storytelling)

The three articles will look at how successfully the brands have completed the above in relation to their social cause and how engaged the consumers seemed to be. whilst also using relevant facts and figures.