My favourite module: developing organisational strategy in the digital age
This blog post is written by Maximilian, a third-year Business Management student at York St John University where he’s discussing about his favourite module ‘Developing organisational strategy in the digital age’.
One of the most rewarding parts of my Business Management course at York St John University has been my favourite module ‘developing organisational strategy in the digital age’, which I took in my final year. I already had a general interest in strategy before this module, but it helped me realise just how passionate I am about the subject and how much I’d love to pursue it in a future career.
What made this module stand out from the beginning was its balance between academic theory and real-world application. The module lecturer was very experienced with a deep understanding of the core strategic models and frameworks, while continuously encouraging us to think critically about how they work in practice. The teaching style combined interactive seminars, deep theoretical insights, and real case studies, creating an environment where learning felt both relevant and inspiring.
One of the highlights of the module was the Strategy Panel that took place halfway through the semester. Our lecturer brought in a group of industry experts who shared their experiences and perspectives on strategic thinking in their business world. This session was not only engaging but also very relevant for our assignments. We were encouraged to critically evaluate and link the insights from the panel to the core theories covered in class. Personally, I found this combination of academic depth and real-world relevance very stimulating, and it showed in my assignment results.
This module also helped me develop one of the most important skills for any business leader: critical thinking. Strategy isn’t just about following a model; it’s about understanding your environment, questioning assumptions, and building solutions that are sustainable and adaptable. One key takeaway for me was that the best decisions come from combining well-established theory with your own analytical judgement. Strategy is never one-size-fits-all.
This module has definitely influenced my career aspirations. I now know that I want to work in a strategy-related role within the corporate world. Whether it’s through consulting or working within a strategic planning department, I’m excited by the idea of helping organisations make smarter, long-term decisions.
My biggest tip for this module is: engage, engage, engage. The lecturer has a wealth of knowledge and is incredibly approachable. Don’t hesitate to stay after seminars, ask questions, or request feedback on your work. His input made a big difference in my learning experience.
To anyone starting out or exploring different modules on their course: take time to find the ones that excite you. For me, it was strategy, what will it be for you?
To find out more about our students’ learning experience here at YSJ, check Grace’s blog, where she reflects on her experience studying at YSJ.
