Why Students Love Studying Fashion Marketing at York St John University
Studying Fashion Marketing at York St John University gives students the chance to explore the fashion industry in a practical, creative, and industry-focused way. From live projects and guest speakers to placements and industry experience, students develop the skills and confidence needed to enter the fashion world.
Here’s what students and graduates have to say about their experience on the course.
Real Industry Experience and Placements
One of the biggest highlights for students is the opportunity to gain real-world experience and prepare for a career in the fashion industry.
“My experience on the Fashion Marketing course at York St John has taught me so much and really prepared me for my first step into the fashion industry. I’m so excited to be heading to Dublin for my placement with Primark as a fashion buyer. It’s such an amazing opportunity to apply everything I’ve learned in a real-world setting. I’m incredibly grateful for all the support and encouragement from York St John so far, and I can’t wait to see where this journey takes me next”
- Second year student BA (Hons) Fashion Marketing
Learning from Industry Professionals
Students value the chance to learn directly from professionals already working in the fashion industry, as well as to gain insight into real workplace expectations.
“During my time at York St John University studying Fashion Marketing, I not only learnt invaluable skills that I have taken with me into the workplace, but I met some amazing people including industry professionals. We were lucky enough to have guest lecturers, attend insightful workshops and produce work to industry standard.”
- Graduate 2023, Buying Assistant, Asda
Exploring Different Career Paths in Fashion
The course gives students a broad overview of the fashion industry, helping them discover the area they want to specialise in after graduation.
“The course gives you a brilliant overview of all the different elements of fashion marketing, which allows you to decide what area you want to pursue after graduation. It provided me with the opportunity to meet and speak with people in the industry and build a network.”
- Graduate 2023, BA (Hons) Fashion Marketing, Campaigns and Brand Marketing Executive, FGH (Freemans Grattan Holdings), Brand Marketing Executive & Digital Content Creation, Debenhams
Building Confidence and a Personal Brand
Students also highlight how the course helps them grow in confidence and develop their own identity as creative professionals.
“I really loved how we had to focus on developing our own personal brand as a creative professional. It’s given me so much confidence to reach out to people I honestly feel I could apply for anything now. It opened my eyes to totally different subject areas.”
- Graduate 2024, Ecommerce, Mountain Warehouse
Wanting to find out more about Fashion Marketing?
From real industry placements and the opportunity to learn from industry professionals, to exploring the different career paths the course can lead to and building both confidence and a personal professional brand, it’s clear that Fashion Marketing gives both students and graduates the key skills and experiences needed to excel in the world of fashion.
Find out more about Fashion Marketing at York St John University.
