global megatrends

Andrea Oyarce

“The 60s are the new 40s” and so on

References

Office for National Statistics- ONS (2018), Living longer: How our population is changing and why it matter.  Available at. https://www.ons.gov.uk/peoplepopulationandcommunity/birthsdeathsandmarriages/ageing/articles/livinglongerhowourpopulationischangingandwhyitmatters/2018-08-13 (Accessed: 14 November 2021)

Mintel (2020), Managing a Healthy Lifestyle – UK – January 2020: Market Drivers – Ageing Population (mintel.com). Available at.  https://reports.mintel.com/display/1002292/?fromSearch=%3Ffreetext%3DPopulation%2520age%2520growing (Accessed: 14 November 2021)

WGSN (2014). 50+ Beauty Consumer.  Available at. https://www-wgsn-com.yorksj.idm.oclc.org/fashion/article/51183#page_1 (Accessed: 14 de November 2021)

WGSN (2016a), Gen X: Priorities & Spend .  Available at. https://www-wgsn-com.yorksj.idm.oclc.org/fashion/article/68132#page_1 (Accessed: 14 November 2021)

WGSN (2016b).  Digital Boomers. Available at. https://www-wgsn-com.yorksj.idm.oclc.org/fashion/article/68205 (Accessed: 14 November 2021)

BOF (2021), Iris Apfel Muse & Businesswoman, Available at. https://www.businessoffashion.com/community/people/iris-apfel.  (Accessed: 5 January 2022)

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