The American clothing brand Supreme uses a simple logotype in white on a red background. The logo font is Futura Heavy Oblique by Paul Renner, very similar to Futura Bold Italic. Their official colors are represented in red and white, which stands for power and honesty. The red symbolizes power and white symbolizes honesty (Brand Palettes, 2022).

This logo is effective in visual communication as a piece of text with strong color can create an impact in the hierarchy of elements (Saltz, 2009). The logo is made up of a geometric sans serif typeface, which has enough weight and contrast in color to attract attention in display types (Tselentis, 2012). Serifs are characterized by small finishing strokes, which suit body text best. Sans serif (Sans being French for “without”) is better for headings and subheadings (Vance, 1996).

Thanks to the popularity they have gained, today it is easy to recognize the Supreme logo font on their products, and it can be used by anyone as it is a basic typeface. The typography has a simple design without any complicated additional details, with enough thickness throughout the letter, which makes it easy to read.

References:

Brand Palettes. (2022) Supreme Color Codes – HTML Hex, RGB and CMYK Color Codes. [online] Available at: <https://brandpalettes.com/supreme-colors/> [Accessed 25 March 2022].

Design your way. What font does Supreme use? Check out the Supreme font Available at:https://www.designyourway.net/blog/typography/supreme-font/(Accessed: 25 March 2022). 

Saltz, I. (2009) Typography Essentials : 100 Design Principles for Working with Type. Quarto Publishing Group USA, Osceola. Available from: ProQuest Ebook Central. [25 March 2022].

Tselentis, J. (2012) The Graphic Designer’s Electronic-Media Manual : How to Apply Visual Design Principles to Engage Users on Desktop, Tablet, and Mobile Websites. Quarto Publishing Group USA, Osceola. Available from: ProQuest Ebook Central. [25 March 2022].

Vance, V.J. (1996) ‘Typography 101’, Business Communication Quarterly, 59(4), 132+, available: https://link.gale.com/apps/doc/A19207659/AONE?u=urjy&sid=googleScholar&xid=b5ba9d31 [accessed 25 March 2022].