You shop we drop advert brief (3)
Reflective Writing
The aim of this task was to demonstrate an understanding of a chosen client and their customer base and propose three new pieces of content for the client, As a group we decided to choose ‘Booths’ as our client. Our first plan of action was to research the audience that ‘Booths’ had targeted as this would help us to understand their interests. This was a new area to me but I approached this task with an ambitious and creative attitude as Solomon (2016) suggests that ideas are the core of advertising and also states ‘great agencies make ads fuelled by invention, driven by ideas.’
We were working in a group so collaborating effectively would be important to allow us to manage our time. This is key as there are multiple factors that need researching for each brief to allow us to understand our clients intentions and address them in our briefs. In future I will try to be more prepared for group tasks by carrying out meetings to familiarise ourselves with each other’s research in detail. Although we did compare research briefly, a meeting would have increased my confidence before we presented our work. This would’ve allowed us to predetermine any concerns or contrasting issues raised within each other’s research. Wales (2012) suggests that a meeting with the producer and director is an important factor in the pre-production process to discuss the vision of the project and to ensure pre-production matters are being handled. As we was only presenting the ideas for the project assigning roles was not necessary but had we moved in to the production stage this would have been vital.
I learned that creative briefs are an opportunity to portray your creative thinking and visions however there are many factors that you need to address about the project. ‘Writing the creative brief is your opportunity to influence in a very positive way the creative outcome of the project.’ as quoted by Ibach (2009) pg.20. Although I ensured that I addressed all the mandatory factors of the pre-production stages such as objectives and target audience, I understood it is important to input you own creative initiative as we did with our innovations.
Bibliography
L.M.Wales (2012) The Complete Guide to Film and Digital Production, pg.7,Pearson.
R.Solomon (2016) The Art of Client Service: The Classic Guide, Updated for Todays Marketers, Wiley, New Jersey.
H.Ibach (2009) How to Write an Inspired Creative Brief, iUniverse, USA.