Tate Britain is to give youngsters a greater role in the gallery making cheap tickets available for all 16-25-year-olds.

This comes after Tate bosses realized the importance of investing in youth by introducing £5 tickets. Recent figures show that currently, fewer than 10 per cent of visitors fall into the younger age group.

Tate has launched a new initiative which will seek to re-engage younger audiences after recent research found that it was becoming increasingly difficult for 16-25-year-olds to attend their exhibitions.

The current blockbuster Picasso exhibition is £20, but this new initiative will introduce £5 tickets for youngsters to all exhibitions.

A sharp increase …. is seen during free exhibitions. Director Maria Balshaw said: “We are acting on what 16-25-year-olds say they want so that we can make the changes needed for future generations.”

Balshaw also announced that the gallery was launching an online project “which will ask the public for their views and culminate in posters for every secondary school in the UK”

Art student Georgia Villar, 19, from Liverpool said she supported the new initiative. “I’d always be excited about schemes which lower prices to exhibits, shows, theatre,” she added.

Encouraging young people to go to exhibitions is an interesting discussion because of how easy it is to access art/culture especially online. For my demographic, we’re even more alienated from mainstream art institutions.”

In another move to re-address youth Tate have also announced there plan to appoint a new trustee that they hope can display the qualities to further engage 16-25-year-olds. Currently, their youngest trustee is 48 years old. Matt Hancock, Secretary of State for Digital, Culture, Media, and Sport aired his delight at the news “It’s fantastic that Tate is to make their world-class exhibitions more accessible to young people and give them a voice at the highest level by recruiting a Trustee to represent them.”