One of the key theories associated witOne of the key theories associated with optimising a digital platform is The F-shaped pattern of reading on the web (Pernice, 2017). This theory states that eye-tracking research shows people can scan webpages and phone screens in various patterns, one of them being the shape of the letter F’.
Analyse of Reebok’s website
As you can see on the landing page the F Shape pattern is well used even if the logo of Reebok or the name is ab it smaller than it should be.
In addition, advances such as the 3D features have proven to be one of the most visited features within a website (Takahashi, 1998). Moreover in fashion, the primary reason for the customer not purchasing clothes online is the inability to try on the clothes before purchase (Elkin, 2001).
There are a lot of CTA (call to action) such as “SHOP WHITE SNEAKERS”, “SHOP NEW ARRIVALS” or every category at the top left to facilitate the purchase and the customer experience. The clothes wore by models. That helps the customer to visualise what the clothes look like on someone and if it is going to fit him well.
Finally, having a nice customer experience is essential when you know that it has been recognise that the impact of the Internet influences offline sales, representing a growing opportunity for fashion to integrate online and offline activities (Jupiter communications, 2000).
G. Vanbosterhaut
References
Elkin (2001). In : Siddiqui et al (2003) Retailer and Consumer Perceptions of online fashion retailers: website design issues. In: Journal of Fashion Marketing and Management.
Jupiter communications (2000). In : Siddiqui et al (2003) Retailer and Consumer Perceptions of online fashion retailers: website design issues. In: Journal of Fashion Marketing and Management.
Pernice (2017). F-Shaped Pattern of Reading on the Web: Misunderstood, But Still Relevant (Even on Mobile). [online] Available at: https://www.nngroup.com/articles/f-shaped-pattern-reading-web-content/ [Accessed 7 March 2022].
Siddiqui et al (2003) Retailer and Consumer Perceptions of online fashion retailers: website design issues. In: Journal of Fashion Marketing and Management.
Takahashi (1998). In : Siddiqui et al (2003) Retailer and Consumer Perceptions of online fashion retailers: website design issues. In: Journal of Fashion Marketing and Management.