Visual Communication

This work has been produced by a student at York St John University as part of their university work and is intended as an educational output. Where necessary, the student has considered copyright and appropriate credit has been given where reference has been made to the work of others.

Bibliograpy

Aaker (1997). Dimension of Brand Personality. Stanford, Ca, Graduate School of Business, Stanford University.

Activate Design (2018). The Key Elements of Graphic Design and Why They’re Important. [online] Available at www.activatedesign.co.nz/Blog/The-Key-Elements-of-Graphic-Design-and-Why-Theyre-Important/ . [Accessed 9 May 2022].Ads of the World (2011).

Armstrong, J. , Ivas, L. , & Armstrong, W. (2006). The Evolution of the Fashion Image. In From Pencil to Pen Tool: Understanding and Creating the Digital Fashion Image (pp. 1–30)

Best (2017) Colour Design: Theories and Applications, Elsevier (p303-307)

Bershka (2019). Company. [online] Available at https://www.bershka.com/gb/company.html [Accessed 25 May 2022].

Blu (2020). Brand Personality vs Brand Identity. [online] Available at : https://medium.com/@wearebluedrop/brand-personality-vs-brand-identity-fd3b5008462f
[Accessed 9 May 2022]

Branding for The People (2017). How Best to Manage Brand Touchpoints. [online] Available at : www.brandingforthepeople.com/a-quick-guide-to-selecting-brand-touchpoints/.
[Accessed 10 May 2022]

Brand Palettes. (2019). Supreme Colors – HTML Hex, RGB and CMYK Color Codes. [online] Available at: https://brandpalettes.com/supreme-colors/. [Accessed 9 May 2022].

Concept Drop (2018) Color Theory: Marketing, Branding, and the Psychology of Colour [online] Available at : https://conceptdrop.com/blog/60-color-theory-the-psychology-of-color-. [Accessed 9 May 2022]

Converse : Fall/Winter 2011. [online] Available at : www.adsoftheworld.com/campaigns/fall-winter-2011. [Accessed 10 May 2022].

Design your way. (2020). What font does Supreme use? Check out the Supreme font. [online]
Available at: https://www.designyourway.net/blog/typography/supreme-font/. [Accessed 9 May 2022].

Elkin (2001). In : Siddiqui et al (2003) Retailer and Consumer Perceptions of online fashion retailers: website design issues. In: Journal of Fashion Marketing and Management.

Evolution Marketing (2021). What is omnichannel? [online] Available at www.marketingevolution.com/knowledge-center/topic/marketing-essentials/omnichannel [Accessed 9 May 2022].

Famous photographes (n.d.) Oliviero Toscani | Photography and Biography. [online] Available at https://www.famousphotographers.net/oliviero-toscani. [Accessed 25 May 2022].

Fontinlogo (n.d.). Bershka Font is -> Trade Gothic. [online] Available at https://www.fontinlogo.com/logo/bershka. [Accessed 25 May 2022]

Fratzke (2019). 6 Easy steps to Help you understand your client’s business. [online] Available at : https://metrictheory.com/blog/6-easy-steps-to-help-you-understand-your-clients-business/.
[Accessed 11 May 2022]

Indeed (n.d.) Art Director Job Description | Indeed. [online] Available at https://uk.indeed.com/hire/job-description/art-director. [Accessed 25 May 2022].

Jupiter communications (2000). In : Siddiqui et al (2003) Retailer and Consumer Perceptions of online fashion retailers: website design issues. In: Journal of Fashion Marketing and Management.

Kang, J., Hong, S. and Hubbard, G. T. (2020) ‘The role of storytelling in advertising: Consumer emotion, narrative engagement level, and word‐of‐mouth intention’, Journal of consumer behaviour, 19(1), pp. 47–56.

Kotler (2008) in : Posner, H (2015) Marketing Fashion: Strategy, Branding and Promotion

Lee, Chung and Nam (2013), Orchestrating Designable Touchpoints for Service Businesses in Design Management Review (2013).

Machin (2014) Visual Communication

Mair, P. (2018). Modern Psychometrics with R. Cham, Switzerland: Springer International.

Patagonia (2021). Patagonia Outdoor Clothing & Gear. [online] Available at https://www.patagonia.com/core-values/ [Accessed 25 May 2022]

Pernice (2017). F-Shaped Pattern of Reading on the Web: Misunderstood, But Still Relevant (Even on Mobile). [online] Available at: https://www.nngroup.com/articles/f-shaped-pattern-reading-web-content/  [Accessed 7 March 2022].

Reimel & Arneson (2017) in Greer (2014).  Ethics in the Fashion Industry.

Saltz (2009) Typography Essentials : The Word (p58-105)

Siddiqui et al (2003) Retailer and Consumer Perceptions of online fashion retailers: website design issues. In: Journal of Fashion Marketing and Management.

Slade-Brooking (2016). Creating a Brand Identity.

Stella McCartney (n.d.) Stella’s World | Stella McCartney BE. [online] Available at https://www.stellamccartney.com/be/en/stellas-world/stellas-world.html [Accessed 25 May 2022]

Takahashi (1998). In : Siddiqui et al (2003) Retailer and Consumer Perceptions of online fashion retailers: website design issues. In: Journal of Fashion Marketing and Management.

T.E Digital (2022). Rebranding : Why is it Important? [online] Available at https://tedigitalmarketing.com/branding/rebranding-why-is-it-important/. [Accessed 25 May 2022]

Tselentis (2012) Chapter: Typographic Principles (p207-233)

G. Vanbosterhaut

Previous Post

Leave a Reply

© 2024 Visual Communication

Theme by Anders Norén