Among the new generations, gender identity becomes more important, that is, the way they feel inside and how they externalize it through their behavior and appearance. According to Marsh (2013) The new generations increasingly challenge traditional gender stereotypes, according to the Fusion survey, half of American millennials agree that gender is not limited to women and men. Generation Z, in particular, is the standard-bearer for gender and sex diversity. Also, Generation Y has been dubbed the gender fluid generation (Marsh, 2013). This generation has references that are considered a fluid gender, such as the actress Ruby Rose or the pop singer Miley Cyrus.
“The boys wear blue and the girls, pink.” A mantra that from hearing it repeatedly, today already tastes stale. Also, about 100 years ago, women did not use / could wear pants, at the time of our grandmothers, fashion was divided into garments made for men and women, where one was different from the other by key elements that each gender carried (Arzaluz, 2017). But now, young people have shown that gender and sexuality are no longer categories to be pigeonholed as supermarket products and are being more flexible compared to previous generations.
For the first time in its almost 40-year history, this year 2021 London Fashion Week became a gender-neutral event. This year in addition to being online due to the circumstances of COVID-19, the nonprofit organization announced that the event will merge the men’s and women’s shows to make a gender-neutral platform (Seward, 2020). Thus, this is a great movement since this fashion week not only serves as an influence for fashion but is an event that has been heard throughout the world which can make a situation visible to the entire society. Also, The British Fashion Council (BFC) announced the change last year, and CEO Caroline Rush explained her goals of “redefining” the fashion week model (Pithers, 2020). It is necessary that this movement is not seen as a trend or a fashion and it is seen as a need for brands to get involved.
It is necessary that this movement is not seen as a trend or a fashion and it is seen as a need for brands to get involved.
