As the name of the blog indicates, this space is to talk about global megatrends, according to John Naisbitt (1982), Megatrend describe the significant social, economic, political and/or technological movements that shape our lives. Moreover, the megatrends are larger in magnitude, longer in duration, and deeper in their effects than common trends, fads or fashion. In addition, Megatrends do not come and go easily or overnight, since they are great social, economic, political and technological changes, thus taking time to create and, once installed, they influence us for some time (Naisbitt and Aburdene, 1990).
For other hand, the megatrends and their implications forms are an important component of a company’s future strategy, development and innovation process (Zeev Efrat, 2011). Also, Childress (2007) argue megatrends are basaltic in their effect, both in time and space. Although it was not known at the time, for example, the moment when the printing press appeared, this reached political, economic and religious structures exceeding what developers could imagine.
Finally, this blog will focus on three main megatrends which are:
- Sustainability and Ethical Living
- Digital Transformation
- Gender Fluidity
