For this artifact we were tasked with creating an advertorial guide about a product that could help improves ones lifestyle, when approaching the task we wanted to come up with something that was within our zone as young adults that we could understand and relate to. One of our crew – George – Plays the guitar and had mentioned in conversation struggling with tuning by ear, and finding it easier by using an app.

As a group of three we organised and figured out how we could film it, settling on using a trendy approach that would suit that as a young musician. It was important to capture that particular lifestyle and George’s room, where his musical kit is, was the best setting to use. Originally, we wanted to use a bland background in a studio environment but this did not capture the target audience we were aiming for with this advertorial.

This can be reflected in the storyboard we created, as we had settled on the bedroom/house idea from a description of what George gave us we could build a picture of how to best represent and capture the attention of our audience, as if we had chosen a bland studio background, it may have come off as ‘too serious’ and those we were trying to reach could have switched off.

When advertising the application itself it was also important to showcase how to both find and use it, in the original storyboard the showcasing of the app happens after we show how to use it and I later felt this was not right as it didn’t make sense chronologically, so in post production I made changes to it so it flowed better. From previous artifacts in my first year I was able to apply knowledge of being in the Camera role and taking responsibility for it whilst the rest of our crew focused on their roles. 

One issue I faced whilst filming was lighting, we had planned to use studio lights however the room was too small and there was too many items that could potentially have been hazardous next to the lights to use – so in the end we used a mixture of room, outdoor and a torch light. The end footage came out quite dark but de-saturated and flat as intended to later Colour grade and give greater warmth, I was able to fix the darkness by editing the exposure however in the future I will have to think more about space and fitting in lighting equipment.

Storyboard: