Over the winter break, I took the opportunity to complete the Digital Marketing Short Course Certificate offered by MediaWorks through York St John University. The short course was split over three weeks, with one module being released each week. In order to assist my learning, I completed the digital workbook that was provided by MediaWorks and made extensive notes on the key topics.
Before completing this course, I was interested in pursuing a career in the digital marketing industry, and had even looked at what internships were available in my local area that I could complete. As I progressed through the modules of this course, I learnt how to utilise Paid, Owned and Earned Media Channels. Each session provided a webinar style video, that showcased the information in an accessible way that was easy to understand.
Even when it came to challenging concepts, such as Tactical Implementation, these were explained in great detail and could be easily understood by anyone, even if they had little knowledge of digital marketing beforehand.
After completing all of modules and session in this Digital Marketing Short Course, it made me realise that I did not want to pursue Digital Marketing in the future. To many, it may seem like I wasted my time by doing this course, however I found it rather beneficial. As I had no prior experience surrounding Digital Marketing, this course indicated to me that this is not a direction in which I wish to take my future career.
Initially, this was quite disorientating, however after reflecting on the course and my key strengths, I came to the realisation that a management role is much more suited to myself.
Hints and Tips: If you get the chance to try something, try it. It doesn’t matter if you don’t want to do it forever, sometimes it can close one door and open ten other doors instead.
Megan Curbishley.
