Clothing accounts for a large percentage of online shopping. For example, in the United Kingdom, clothing accounts for 28% of online shopping (Siddiqui et al., 2003). For making an online platform, the creators need to make them visually strong. The coronavirus pandemic also had a significant impact on online shopping.
Among many online shopping websites, what makes a website easy to understand and memorable for consumers. The essential factors are retail information, customer information, site features, online shopping capabilities, online payment method, distribution capacity, and fulfillment of customer expectations (Siddiqui et al., 2003).
In order to make consumers want to buy body-worn clothing online without seeing the actual product, detailed information is needed, not just pictures. Website design is also essential. The brand’s atmosphere must be created on the website, not in the actual space. If consumers watch the website, they should be into it and have to make them want to stay on it for a long time and scroll through it. In conclusion, in a world where everyone can easily shop online and create an online shopping platform, getting many consumers is not easy, even for well-known brands.
Understanding the strategy and creating a website with the consumer’s perspective in mind is essential.
References
Siddiqui, N., O’Malley., McColl, J. and, Britwistle, G. (2003) ‘Retailer and Consumer Perceptions of online fashion retailers: website design issues’ Journal of Fashion Marketing and Management. pp. 345-333.