York Business School students had the opportunity to attend the Marketing Show North. The expo featured over 100 exhibitors showcasing the very best in marketing, digital, broadcasting, PR, web design and development, publishing and advertising from across the North. The event was held in association with lead sponsor UKFast and event partners Channel 4 and Maru/Blue.
It was a unique experience for our students as they had the opportunity to talk with big companies such as BBC, CIM, DotDigital and many more which attended the exhibition. The day was full of talks, presentations, seminars, interactive activities and a lot of fun.
One of the most interesting talks was given by Deliveroo, explaining to the audience how they penetrated new markets and how they promoted their services in the UK.
We also had the chance to try some AR and VR demos, showcasing the countless possibilities technology can offer to the marketing world through different experiences.
The feedback from our students was excellent and encourages us to organise more trips in the near future.
