https://www.instagram.com/bethysjmedia/
For this artefact I have produced a seasonal greeting video and include 4 BTS (behind the scenes) stills from the planning phase and during the production phase. I have presented my finished video and stills on Instagram while ensuring that these have met the technical requirements for the content on the platform.
My Instagram video had to be engaging for 18-24 year olds and also has to be intended to be shareable. Therefore with this in mind I decided to research other existing Instagram video and see what was most popular/trending. In conclusion to this research I discovered that young adult like watching food and drink tutorials. Therefore I developed my researched and decided to produce a video of a Christmas cocktail making tutorial.
Filming was undertaken in pairs therefore on person was operating the equipment whilst the other is the subject of the video. This meant that preparation and planning was essential to fill for this task (Bamford 2012). Also this artefact had to be done in a 3-hour timetabled slot for both members to shoot their task. Therefore I decided to produce a story board to ensure that I knew exactly what shots I needed when it came to the production. Resulting in me taking full advantage of the time slot. Story boards should include frames, shots, location, cast, set and props (Schenk 2015 p.116). Taking this on board, I included these on my storyboard and this preparation allowed me to create the artefact that I had planned. Also it was very useful to present my storyboard to the crew members when arrived on set to shoot as it made them aware of my vision and how I wanted the sequence to look.
Health and safety was a small issue with this task. Although we was working in a studio situation all the low hazards was took into account and the risks was reduce such as placing rubber mats over wires to reduce the risk of crew and clients tripping. The other risk management we incorporated was to set our camera in a spacious area so that no drinks could be spilt compared to a tight area also we had a towel on standby in case any spillages was made to prevent getting on equipment.Me and my partner also had a production schedule which was the glue that held the production together as without the schedule we wouldn’t have been able to get the images I had in mind (Brown, L. Duthie, L 2016).
When it came to the editing stage I decided organise my footage by labelling them by shot names and also placing them in chronological order. Therefore it made it easier to find the footage throughout the editing stage and no time was wasted, struggling to find certain footage. There was not many challenges that came with editing the video due to experience in other tasks. The only main struggle was finding a seasonal song to match the mood of my video, while considering it being a copyright song. I managed to find a track off https://www.bensound.com/ which fitted perfectly with my video and I don’t have to worry about any legal obligations.
Overall I am pleased with the final outcome of this artefact, as I believe that my visual style has demonstrated a clear rationale and understanding of my intended audience.
Bibliography:
Brown, L. Duthie, L (2016). The TV Studio Production Handbook. I.B Touris
Bamford, N (2012) Directing television, a professional survival guide. London, Bloomsbury.
Schenk, S and Long, B (2015) The Digital Filmmaking Handbook 5thed. Boston, Cengage.
