BRIEF – lifestyle product ADVERTORIAL
In groups of 4, you will creative an advertorial video. Choosing a lifestyle product of your choice, you will create a video which shows the audience how to the product is used in an instructional context. Think ‘how to’ video which serves to promote a specific product.
STORYBOARD
SCRIPT
Reflective Esssay:
The advertorial video artefact involved working in a group and creating a video that shows the audience how a lifestyle product is issued also with instructional context. Firstly we decided to base our advertorial on Asics (netball trainers) however this concept had to change because a RECCE form was not done for the location as we discovered it was not suitable due to lighting but this was discovered on filming day.
This issue was resolved by changing our ideas from Asics to Zodiac Palette (eyeshadow) a product that all crew members was familiar with. With a more realistic idea in mind we decided to focus more on the pre-production aspect and create a script and storyboard in which includes frames, shots, location, cast, set and props (Schenk, 2015). This preparation allowed the crew to create the artefact that we had planned. Also having the storyboard and script on set to shoot was useful as it reminded the crew of the vision and how we wanted each sequence to look.
When filming the crew decided to experiment with lighting gel sheets in order to create different looks based on each sequence. Using this simple idea was very effective as we was able to create different looks and in a suitable atmosphere. This was a massive learning aspects as I’ve never used gel sheets before but know how to in the future.
Soundscape was another aspect that needed to be included in the advertorial. Therefor I took into account that ‘the tradition on most film-making countries is to record the sound at the same time as shooting’ (Gates, 1993) and decided to capture soundscapes that was suitable for my video such as camera’s clicking, blowing a kiss and tapping of brushes. This improved my video as it allowed me to create a more fun and exciting atmosphere and therefore appeal more to my audience.
The advertorial had to be edited individually therefore within post production I decided to organise my footage by shot names and also placing them in chronological order so that the editing stage was made easy and no time was wasted. Overall, this artefact was a good group project that shows collaborative work as well as expanding my own understanding of my media production skills within the editing stage.
Bibliography
Gates, R (1993) Production Management for Film and Video. London, Focal Press.
Schenk, S and Long, B (2015) The Digital Filmmaking Handbook 5thed. Boston, Cengage.
