Music Video Pitch

BRIEF: PITCHING FOR A MUSIC VIDEO

Working in groups of 3-4, you are to create a presentation (max. 10 minutes) to address the creative brief. The presentation will be given in class on Monday 3rd December in your respective workshops. The presentation should include a video montage of examples of work that reflect your ideas for the music video. You must also include your own creative treatment in response to the bands brief.  

Reflective Essay: 

For the music video pitch we was given a client brief from The And Ensemble which are a band from York and they was requiring a music video producing for the track titled ‘Perfect Isn’t Enough’. A pitch had to be created addressing their creative brief as well as including a video montage of examples of work that would reflect our ideas for the music video.

‘Research in screen production is by no means a homogenous activity but usually involves the production of a film (or other screen work)’ (Kerrigan, 2015) therefore with this in mind we decided to look at existing music videos from current artist, in which we establish the current trends for music videos such as styles, tone and messages. We also looked at the music video what the band have already published and gained a clear understanding of who they are. From this research we was able to create an idea and pitch the idea that suited the current trends in music videos as well as accompanying the same style as what the band have already created themselves. From this research we knew we or pitch had to be fun and interesting.

‘When pitching, it is best to consider the perspective of the person to whom the pitch is being made.’ (Benedetti, 2002) with this statement in mind we decided to include a animatic video within the pitch as we believed the band will gain a better understanding of our music video idea but in a visual aspect. The animatic was a learning concept for me as it’s a great way to show the flow of narrative before the footage is shot.

Additionally another important aspect to include in the pitch was ‘demographics, the age and economic class of people whom the project will appeal’ (Benedetti, 2002). Therefore, we included supporting documents, such as photos, existing videos and graphs as it helped to validate the scope and importance of the pitch.

Overall the delivery of the pitch was successful despite the issue of a missing group member, however this issue was resolved from quick thinking and a group member taking on board the role of the missing member as well as their own.

Bibliography

Benedetti, R (2002) From Concept to Screen. Boston, Allyn & Bacon.

Kerrigan, S (2015) screen production enquiry: a study of five Australian doctorates. Studies in ausrasian cinema, pg’s 93-109