ZIGZAG – PITCHING FOR NEW BUSINESS
In groups of 4, you will carry out research into the clients of York based digital marketing experts, Zigzag. You must identify opportunities for video content creation for a zigzag client of your choice. ou will use that research to create a 15 minute group presentation in which you must demonstrate an understanding of that client and their customer base. The presentation will include your plans for 3 pieces of content for that client, and why the content is relevant. Each piece of content must have an individual creative brief.
Reflective Essay:
In this artefact the aim was to create a group presentation in which demonstrated an understanding of one of Zigzag’s clients, in my case Booths. Within the pitch I needed to ensure that I identified the opportunities of video content creation for Booths and create an understanding of their customers while also ensuring the pitch included plans for 3 pieces of content for Booths and include information of why the content was relevant.
‘Preparation and planning was essential’ (Bamford, 2012) this statement is relevant to the pitch as our main preparation for the pitch was research. The research concept worked effectively due to each members of the group focusing on different aspects of the company, Booths. For example, I focused on Booths target audience while others looked at existing adverts for Booths and the success of these. Research was the most important aspects as we was able to establish Booth’s client audience as in who they are, what do they do, why do they do it and how they do it.
After research we decided to create a mind map of several ideas for Booths adverts and then eliminated these ideas to 3 as this was all that was necessary. The ideas was then developed into more depth individually such as the ‘demographics, the age and economic class of people whom the project will appeal’ (Benedetti, 2002) this was very beneficial because when it came to pitching we all had a clear thoughts of our ideas and who they were aimed for.
For the pitch we decided as a group that important that we had supporting documents, such as photos, videos and graphs as it helped to validate the scope and importance of the pitch.
Overall, he delivered Zigzag pitch to clients was very successful which was due to effective planning and communication from the group. ‘Effective communication is an important element of success’ (Mcintosh, 2008). This artefact was very helpful for me personally as it allowed me to gain confidence in public speaking and I know that I would be able to create a pitch for future projects and present with confidence effectively.
Bibliography:
Bamford, N (2012) Directing television, a professional survival guide. London, Bloomsbury.
Benedetti, R (2002) From Concept to Screen. Boston, Allyn & Bacon.
Mclntosh, P (2008) Interpersonal Communication Skills in the Workplace. USA, AMACOM Div American Mgmt Assn.
