BRIEF: YORK TOURISM TRAVEL VLOG
You will create a group produced 3 minute video in the style of a travel vlogger which showcases York as a desirable destination for young people. The video can contain up to 20% stock footage, but the rest must be shot by the group. as part of this task, you must also create a stripped-down 1 minute version of the same video for use on Instagram.
Reflective Essay:
The main focus of the travel vlog was to produce a 3-minute video as a group in the style of a travel vlogger which showcases York as a desirable destination for young people. As well as creating a 1-minute stripped-down version of the same video for use on Instagram.
The brief states that our target audience for the vlog is young people. However, we decided that we wanted out vlog to be extremely assorted therefore ‘aim to appeal to a wider audience’ (Ward, 1997) following on from this we included various locations that would appear desirable for all audiences. These locations were chosen from research of existing vlogs such as https://www.youtube.com/watch?v=K8xh1EGsIlc which shows a couple exploring York. From the research we also discovered what style we wanted our vlog which was realistic/ professional. Therefore the vlog featured handheld movement (realistic) and still footage (professional) doing this we was able to meet the brief of creating a vlog style video but also include requirements such as footage used from Jib and Track equipment.
‘Production Schedule is the glue that holds the production together (Brown, L. Duthie L, 2016). With this statement in mind I and my crew decided to prepare a production schedule for the day of filming so that we could shoot as much footage from different locations as possible in a specified time frame.
‘Typical production problems reflect the lack of planning, and planning is the most important element for successful production’. Due to lack of planning, several problems were encountered with this artefact such as we discovered during post production that all footage had no sound which was a key aspect that was needed in several parts of the vlog so that viewers has a clear understand of what the vlog was about. This issue was resolved by creating voiceovers and adding it over the footage which was proven difficult to match.
A learning outcome from this artefact was that attention to detail is considered to be very important and that in future production I should ‘record the sound at the same time as shooting’ (Gates, 1992) as this can result in saving time when it comes to post production.
Bibliography
Brown L. Duthie, L (2016). The TV Studio Production Handbook. London, I.B Touris.
Gates, R (1993) Production Management for Film and Video. London, Focal Press.
Ward, S (1997) Ethics and the Media: An Introduction. New York, Cambridge University Press.
