BRIEF: MAKING A MUSIC VIDEO
Working in crews of up to 6, you are to create a music video to any song/piece of music of your choice. The video can be in any style you choose but must be appropriate for the song/piece of music. Each crew can have a maximum of 2 cameras and include up to 30% non-original footage. Videos must be edited (as a group) in Avid.
Reflective Essay:
The music video brief was very immense as we was able to create a music video of any style as long as it was appropriate for the piece of music. Therefor this allowed me and the crew to be creative and think outside the box within our ideas, however it did mean that the planning and organisation was key in order to create a successful and professional looking music video.
Steve Cartwright (2012) states that ‘the key to good production planning is being organised’, therefor taking this into consideration for pre-production the crew made a production schedule based on everyone’s availabilities. At this stage, problems occurred due to the lack of availabilities from crew members due to other responsibilities. However we did manage to resolve this issue and find an appropriate date that suited all of the crew as we discovered that it would only take 1 day which consisted of 9 hours for setting up and filming.
Each crew member has assigned roles so that when it came to filming the production would run smoothly as possible. I was in charge of lighting, this role was important to the whole crew especially the camera operators as I needed to ensure that I understood and facilitate the crews vision with energy and creativity. Within my role I had to set up three point lighting with the lighting kits, which includes key light, fill light and hair light. All light were flooded in order to diffuse light which helped decrease intensity and harshness (Kindem 2009) which give the setting a bright but not hark light. This therefore resulted in a more profession artefact rather than an unpleasant piece which lacked creativity and professionalism.
Filming was undertaken in a crew members garage, this location/setting was perfect as it was accessible and we was able to create the set that we had in mind. No problems occurred when shooting due to production organisation as previously mentioned.
In post-production we used Avid to edit our music video. Issues occurred when using the software due to lack of experience therefore adding effects and transitions was proven hard and overall very time consuming to achieve a finished music video. However, using Avid was a great learning concept as I now have more experience with other editing software’s and would feel confident in using this for future projects.
Bibliography
Cartwright, S (2012) Pre-production planning for video, Filming and Multimedia. Taylor and Francis.
Kindem, G (2009). Introduction to media production: the path to digital media production. 4th ed. London: Focal Press-M.U.A. pg’s 241, 225.
