We explored different income models. After analyzing each model, we were in a position to evaluate which models would benefit The Yorkie and which would not. Now we are…

In four weeks we have educated ourselves on different structures, types, financial models and success strategies of magazines. We have not only applied our knowledge to the planning of The…

Following last weeks exploration of demographics, this week we presented our individual ideas for the Yorkie Magazine and in particular, pinning down the reader profile. It was interesting to see people’s…

Last week, we  looked at the factors for success of a chosen magazine and used this to select aspects which would and would not work for The Yorkie. We were…