Script Progression
Story Boards
Advertorial
350 Words
For this task we had to come up with an Advertorial that showcased an item and how it is used. My group decided to go down the Dr Martens route as three of the members of the group wore them, was passionate about them and we had ease of access to use them.
Some challenges we faced here was our own imagination, we came up with a detailed idea, that we put a lot of thought into. I think we didn’t realise the amount of time it would take to pull off and with all our other projects going on at the same time, we couldn’t quite pull off what we had planned. We had four separate shoots, and these weren’t enough to get everything filmed. So, we ended up missing part of our story of the advertorial out and instead had to edit around this. From the final edit you can see where the story was going and what our overall message was. Sadly, the fully realised idea we had on paper didn’t quite make it on to screen.
But I am still super happy with how my version of the edit came out. I put a lot of work and effort into all aspects of this project, my main task on this project was to write the script, which Mhairi helped with by checking over each draft and adding her ideas in, I used a Buffy the Vampire Slayer script book to check any aspects of the script that I was unsure of to write. We went through about four or five different scripts till we got to where we were happy with. I was on set helping out with filming, through any way I could and then I went edit crazy and created something I am proud of. It’s a great accomplishment and it’s great knowing that all my hard work and energy made something great.
I don’t know much about Dr Martens, so I had to do my research into the product. I found out that they are a very durable shoe, ones that can last you for years and years. Especially when you look at how the shoe started being a work man’s boot. I wanted this aspect to come through in my edit, I wanted it to feel like the shoe was one that you’d go on adventures wearing. I feel I managed to get that across. “Dr. Martens were originally a modest work-wear boot that was even sold as a gardening shoe at one stage. So, how did this utilitarian boot transform into one of the most culturally relevant brands of the modern era? It is an interesting and unique story…” (Dr Martens. 2019)
Health and Safety for this was assessed through our risk assessment, we knew we would be in a multitude of different areas, each with their own risks to us, equipment and public. We made sure we got all this across in the risk assessment and that our lecturer was happy to sign off on this, which they were.
Dr Martens. (2019). Dr. Martens a History of Rebellious Self Expression [Internet]. Available from https://www.drmartens.com/uk/en_gb/history [Accessed on 15/1/2019]
Joss Whedon. (2001). Buffy the Vampire Slayer: Script Book – Season 1. Volume 1. 1st edition. USA. Pocket Books.