Week 5 – Income models During week 5, we analysed and researched the income models which magazines use to increase revenue. This is a necessity particularly for new magazines coming to the market, like The Yorkie. It is a key component for a magazine to succeed; it allows us to Read more…
Week 4 – Reflection During this week, we looked at possible stories which could be included in The Yorkie. We pitched, researched and developed our ideas for a feature story. My ideas for a possible story included: Local heroes – My inspiration came from Humans of New York. This includes Read more…
Week 3 – SWOT analysis During week 3 we looked at the readership of the Yorkie and a SWOT analysis of the publication. As well as this, we looked at roles and selected which jobs would be suitable for each individual, discussing the responsibilities and skills needed for each one. Read more…
Week 2 During the second week, we looked at the overall demographic of the magazine and what we think would represent a typical Yorkie reader profile. The population of York as a city will provide a strong indication of this. The census I have gathered information and statistics from is Read more…
Week one During week one we explored a variety of magazines and looked at bringing the history of the market up to date, whilst exploring the many sectors which produce a magazine today. We also looked at the importance of demographics and the factors for success in the industry. “Magazines Read more…