The And Ensemble Music Video Pitch
Music Video Pitch Creative Brief
Reflection:
This assignment went fast for me. I joined up with a group of four other people and we developed the idea to plan a video that would match the band’s fun, quirky style. We believed shooting for a lo-fi, retro type video would best represent the personality of The And Ensemble. We listened to the lyrics of ‘Perfect Isn’t Enough’ and interpreted it as a song about how looks aren’t everything and it’s important that the singer’s potential partner be kind and loyal. We decided to go with that concept in the video and show the band members destroying things that seem perfect on the outside, like a flawlessly frosted cake, and revealing undesirable things on the inside, like worm-infested batter. The fact that the band members could only be present for the film shoot for two days was acceptable because we planned to shoot them having fun at a house party for one day and then for the second day we’d shoot them doing things at various other locations. Then, for a third day, we wouldn’t need the band members present because we’d just film close-ups of the cake being smashed and whatever other shots that didn’t show the band members’ faces.
It was hard to discuss everything as a group because this artefact was assigned late in the week and was due that Monday. We all had different things going on over the weekend, so we had to resort to each adding to the PowerPoint whenever we got the time and then catching up with each other right before the presentation. It wasn’t ideal but it was the best option for what we were given. I appreciated that it wasn’t as time consuming as I feared it would be though, because there’s a lot of assignments springing up in these last couple of weeks that I’ll be here in the UK. We didn’t know we had to have a creative brief like the handouts we did for zigzag until after the presentation, so a group partner and I worked on converting our PowerPoint info to a handout later that day.
I learned during the making of this artefact that band members might not be available for all the times that you plan on shooting, but that you can make do. If you film close-up and use extras where the band members aren’t important, it pans out alright