I came across one of the most useful sources of research for my blogging which was a less academic source, as this is self-led research it is important to focus on what benefits me the most as the creator of the content and site. 

Vogue is a publication which has inspired almost every piece of writing I have ever done. There is no doubt that their online presence, website, youtube and social media content is immaculate. This series covers the world of fashion by Alexa Chung, an idol of mine who has successfully made it in the fashion world. Her investigation in this episode explores fashion blogging and how it began. What was interesting was how people managed to create success as more and more people began trying it so how it became ‘The survival of the fittest as only the superior specimen survives.’ Then Instagram arrives, and the most successful bloggers had a voice in campaigns and took part in activism.