Trams in York should be brought back to transform the city’s air quality and cut congestion. York has previously been named one of the most polluted cities in the country and according to the recent IPCC climate change report, we have 12 years to transform to a low carbon economy. Read more…
Trams in York should be brought back to transform the city’s air quality and cut congestion. York has previously been named one of the most polluted cities in the country and according to the recent IPCC climate change report, we have 12 years to transform to a low carbon economy. Read more…
Week 10/11 – Conclusion and final copy During the past 11 weeks we have all worked well as a team and produced a highly professional publication which allows the reader to submerge in a variety of news and stories, sticking to the demographic throughout. I have learnt that magazine production Read more…
Week 9 – Design I finalised my pages on InDesign and created a layout that I am happy with. Due to the minimalist theme throughout I wanted to keep my idea simple. We were able to use a minimum of four pages or a maximum of eight, I used this Read more…
Week 8 – Feature feedback During this week, we were given feedback on our feature articles. This allowed me to correct any mistakes and implement these corrections before finalising the piece. Receiving feedback is an essential aspect of producing magazine content; it provides a different overlook from someone else therefore, Read more…
Week 7 – Design This week we looked at design processes and what aesthetics we will be using. In the early weeks we decided, as a group, that the overall publication will have a modern and minimalist theme with a lot of images and text space. This came with the Read more…
Week 6 – Marketing the Yorkie with £100 In order to market the magazine, a strategy will need to be put in place which ensures that a targeted message reaches the readers and appeals to the demographic as a whole. £100 is a limited budget, however, there are effective strategies Read more…
Week 5 – Income models During week 5, we analysed and researched the income models which magazines use to increase revenue. This is a necessity particularly for new magazines coming to the market, like The Yorkie. It is a key component for a magazine to succeed; it allows us to Read more…
Week 4 – Reflection During this week, we looked at possible stories which could be included in The Yorkie. We pitched, researched and developed our ideas for a feature story. My ideas for a possible story included: Local heroes – My inspiration came from Humans of New York. This includes Read more…
Week 3 – SWOT analysis During week 3 we looked at the readership of the Yorkie and a SWOT analysis of the publication. As well as this, we looked at roles and selected which jobs would be suitable for each individual, discussing the responsibilities and skills needed for each one. Read more…