The Betway UK snooker championships is descending upon York and will commence on the 27th of November and will run through until the 9th of December. The tournament will be held at the York Barbican for the 8th consecutive year as the popular venue consistently attracts large crowds. The UK Championship was first staged in…Continue reading The Betway UK snooker Championships is commencing this week

Pitching to an editor During this week’s session we focused on elements of magazine production that will further develop our skills and help us throughout our life if this is the path we choose to take. For example, we were tasked with writing a ten-minute pitch about our feature that we would be able to…Continue reading Week 7- Design

In this week lecture we had a small evaluation of how The Yorkie was progressing and how we are accommodating peoples features into the magazine. Myself and my colleagues who are also desk editors had a meeting in which we discovered that not all feature’s can be put into the magazine due to the University’s…Continue reading Week 6 – Marketing for The Yorkie

During week 5’s session we looked at different income models and how we could appropriate some of them to our magazine, theyorkie. These were the main ones we focused on: Display advertising Classified marketing Native advertising/advertorial Branded media Online programmatic adverts External/affiliate links Subscriptions Memberships Events Merchandise/shops After looking at how each one operates we…Continue reading Week 5 – The Yorkie Model

In this week’s session, we were handed the reigns and as individuals pitched our feature ideas. We had to make sure that the ideas we presented would be still relevant by the time the magazine is published. I decided to pitch three ideas so that I would have security if my original one fell through.…Continue reading Week 4 – Reflection